Marketing
Portfolio
Lexie DiGiovanni
Table of
Contents
Introduction
Education
Skills & Core Competencies
Work Experience
Selected Projects
Introduction
Hi, I'm Lexie — a Dallas-based digital marketer with hands-on experience across website management, email marketing, social media, and visual content creation.
My background includes building branded campaigns, managing digital assets, and supporting marketing initiatives from concept through execution in fast-paced environments.
I'm a creative self-starter with a passion for storytelling and brand building, bringing a blend of creativity, organization, and adaptability, along with strong visual instincts and a data-conscious approach, to help brands grow and connect with their audiences.
Education
2023
W.P Carey School of Business at Arizona State University
Bachelor’s degree in Marketing
Design & Content Tools
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Canva
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Adobe Creative Suite
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CapCut
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iMovie
Web & CMS Platforms
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Wix
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WordPress
Social Media
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Sprout Social
Marketing & CRM Tools
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Salesforce
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Pardot
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ActiveCampaign
Skills & Core
Competencies
Marketing & Creative Skills
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Content creation
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Graphic design
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Website management
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Branding
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Email marketing
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Project coordination
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Professional Strengths
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Communication
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Collaboration
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Problem-solving
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Attention to detail
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Self-starter
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Reliability
Work Experience
2023-present
Senior Marketing Coordinator
Oversee a high volume of marketing campaigns in the recruiting space, developing branded assets, copy, and content while tracking performance to optimize engagement and results
2023-2025
Marketing Consultant
Led digital marketing and brand strategy for an ophthalmology practice through website redesign, SEO optimization, branded marketing assets, and targeted campaigns that increased visibility and strengthened patient engagement
2022-2023
Social Media Marketing Intern
I Ranked in the top 15% of 500+ interns while driving campus engagement for RippleMatch through social media campaigns, email marketing, and peer outreach, leveraging performance data to refine strategy and increase student participation and job board sign-ups
Selected
Projects
A glimpse into the work and results I have been
producing so far...
Growing Reputation & Retention
Through Digital Marketing
GOAL: Increase patient engagement, strengthen local visibility, and improve online reputation for a partner/ophthalmologist.
MY ROLE: Managed local marketing and digital presence initiatives including Google Business Profile optimization, redesign of a practice partner’s personal website, development of patient review/referral campaigns, and creation of branded digital touch points that improved patient engagement and online reputation.
RESULT: Increased patient engagement and strengthened local online visibility, contributing to 50+ new online reviews within 3 months and a stronger overall digital presence in a short timeframe.
Etsy Shop Launch & Growth
for custom event graphics
GOAL: Launch and grow an Etsy storefront by increasing visibility, driving traffic, and generating sales for custom-designed graphics for special occasions.
MY ROLE: Launched and optimized an Etsy storefront specializing in custom-designed event graphics, including weddings, parties, and corporate events. Developed product listings, implemented SEO-driven keywords, designed product visuals, and managed overall shop presentation to improve discoverability and engagement.
RESULTS: Built consistent shop traffic from the ground up, reaching 44 visits in the first month and 39 visits within the first 9 days of the following month, reflecting accelerated growth in visibility and engagement.
Client-Facing Digital Strategy & Presentation Platform
GOAL: Develop a centralized digital presentation platform for a local ice cream business to communicate marketing strategies, branding recommendations, and project deliverables in a clear and professional format.
MY ROLE: Collaborated with a student team to design and organize a client-facing website that presented strategic recommendations, branding concepts, and marketing deliverables. Contributed to content development, visual layout, and user experience to ensure information was easy for the client to navigate and understand.
RESULT: Delivered a polished and organized digital presentation that effectively showcased the team’s strategic work, improved client communication, and provided an accessible platform for reviewing project deliverables and recommendations. The client was happy with this presentation and strategy.
Brand Strategy & Campaign Concept
for ChapStick
GOAL: Develop a brand strategy and marketing concept for ChapStick as part of a university project, focusing on positioning and audience engagement.
MY ROLE: Created a comprehensive brand strategy including target audience analysis, messaging direction, and campaign concepts. Developed marketing ideas and creative direction to strengthen brand relevance and appeal to a defined consumer segment.
RESULT: Delivered a complete strategic marketing plan demonstrating brand positioning, creative thinking, and campaign development skills applied to a consumer packaged goods brand.
Lexie DiGiovanni
Don't hesitate to reach out to learn more about my backgorund!
Lexiedigiovanni@gmail.com
(619)770-9156
