Are We Getting There?

Analytics/Measurements and Future Recommendations

Analytics and Measurements

Observing Sweet Republic’s current status, there is an opportunity for the company to expand its consumer base by implementing a variety of the fifteen IBEX tactics that will increase brand awareness among younger generations. The lack of brand awareness that Sweet Republic currently faces can gain recognition through outreach efforts and expanding the demographic we target. We can measure these efforts by tracking sales and revenue after advertising campaigns have been released.

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Future Recommendations

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