A huge environmental trend right now with brands from the eye of a consumer is sustainability. Sweet Republic is tapping into being a sustainable brand by locally sourcing all of its ingredients from nearby farms to create smaller batches of products from scratch. They pride themselves on not using any artificial flavoring, colors, preservatives, or hydrogenated oils only natural ingredients. They put a lot of time and effort into making their products. To make their artisan ice cream they first start with milk and cream from independent Arizona dairy farms, and add in hand-stirred caramel, slow-roasted bananas, handmade marshmallows, freshly baked brownies, and more. For their sorbets, they use ripe whole fruit that they peel, pit, and chop right in the store. This sets them apart from their competition in the sweet treat industry. They go to extreme lengths to make sure their customers are getting the highest quality of ice cream that comes straight from the source. They also make all of their toppings from scratch to make sure they continue to provide the highest quality of products with the best flavor. Being organic and sustainable is a very big component when looking at the success of a brand through the eye of a consumer. Quite a few people are deciding to go vegan, gluten-free, dairy-free, or all three nowadays. This is important when looking into the cultural trends of consumers. Sweet Republic has done well in being inclusive by providing a choice for everyone. They have a dairy option, a gluten-free option, and even a vegan option. This is great in making sure each and every customer has something to enjoy. Feeling included and that everyone has a place and belongs has been a huge stressor that impacts consumers.